Welcome to Lilyettestore.com (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://lilyettestore.com/, purchase our products, or interact with our services. We are committed to protecting your privacy and ensuring transparency about our data practices. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use our website.
Introduction
At Lilyettestore.com, we understand that privacy is important to our customers. As a retailer specializing in minimizer bras, strapless bras, and full-figure intimate apparel designed specifically for women with fuller figures (cup sizes C through G), we handle personal information with the utmost care and responsibility.
This Privacy Policy applies to all information collected through our website, including when you browse our product catalog, make purchases, sign up for newsletters, contact customer service, or participate in promotions. We operate in compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) for our European customers.
By using Lilyettestore.com, you consent to the data practices described in this policy. We reserve the right to make changes to this Privacy Policy at any time and for any reason, and we will alert you about any changes by updating the “Effective Date” of this Privacy Policy.
What Information We Collect
We collect information that you voluntarily provide to us, information automatically collected when you use our website, and information from third-party sources.
Personal Information You Provide: When you make a purchase, create an account, sign up for our newsletter, or contact customer service, you may provide us with personal information including: your name, email address, mailing address, phone number, payment information (credit card number, billing address), and order history. When you contact us at support@lilyettestore.com or call 1-800-545-9388, we collect the information you provide during those communications.
Sizing and Fit Information: To help you find your perfect fit using our proprietary Lily Fit System, you may provide bra size information, measurements, and fit preferences. This information helps us recommend products from our collection, including specific models like the Lilyette 0428, 0401, 0406, 0409, 0417, 0426, 0434, 0904, 0939, and other styles in our C to G cup range.
Account Information: If you create an account on our website, we store your login credentials, purchase history, saved addresses, payment preferences, and wish list items to enhance your shopping experience.
Reviews and Feedback: When you submit product reviews or participate in surveys, we collect the content you provide along with any ratings or feedback about our minimizer bras, strapless bras, and full-figure collections.
Automatically Collected Information: When you visit Lilyettestore.com, our servers automatically collect certain information including your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, links clicked, and other browsing behavior. We use this data to analyze website performance, improve user experience, and understand how visitors interact with our product categories (Minimizer Bras, Full-Figure Bras, Strapless Bras).
Device Information: We may collect information about the device you use to access our website, including device type, unique device identifiers, mobile network information, and device settings.
Location Information: We may collect general location information (such as city and state) based on your IP address to provide localized content, shipping estimates, and relevant promotions.
Use of Information
We use the information we collect for various business purposes that benefit both our company and our customers.
Order Processing and Fulfillment: We use your personal and payment information to process your orders, ship products to your specified address (P.O. Box 283, Rural Hall, NC 27045-0283), handle returns and exchanges, and provide order confirmations and shipping updates. This includes processing purchases of all our bra styles, from the classic Comfort Lace Minimizer 428 to our Tailored Strapless Minimizer Bra 0939.
Customer Service: We use your contact information to respond to your inquiries, resolve problems, provide product support, and assist with sizing questions related to our C to G cup range and the Lily Fit System.
Personalization: We analyze your browsing history, purchase patterns, and sizing information to recommend products that match your preferences and needs, whether you’re looking for everyday comfort lace styles, seamless smooth options for t-shirts, or strapless solutions for special occasions.
Marketing Communications: With your consent, we send promotional emails about new products, special offers, and updates about our collections including the Enchantment Lace, Beautiful Support, Comfort Lace, and Endless Smooth series. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any promotional email.
Website Improvement: We analyze usage data to improve website functionality, optimize the shopping experience, enhance product descriptions and images, and develop new features based on customer behavior patterns.
Business Operations: We use collected information for accounting, auditing, fraud prevention, legal compliance, and other internal business purposes necessary to operate Lilyettestore.com effectively.
Research and Development: Aggregated and anonymized data helps us understand customer preferences, develop new product lines, improve our engineering approach to minimizer technology, and enhance the features that make Lilyette bras distinct from standard scaled-up designs.
Third-Party Disclosure
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties except as described below.
Service Providers: We share information with trusted third-party service providers who assist us in operating our website, conducting our business, and serving our customers. These partners include payment processors, shipping carriers, email service providers, web hosting companies, analytics providers, and customer service platforms. All service providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.
Business Transfers: If Lilyettestore.com is involved in a merger, acquisition, asset sale, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or uses of your personal information.
Legal Requirements: We may disclose your information when we believe in good faith that disclosure is necessary to comply with the law, enforce our website policies, protect our or others’ rights, property, or safety, or respond to government requests, court orders, or legal processes.
Affiliated Companies: We may share information with Hanes Consumer Services and other affiliated companies within our corporate family for business purposes, customer service, and operational efficiency.
Marketing Partners: With your explicit consent, we may share limited information with carefully selected marketing partners who offer products or services that may interest you. You can opt out of such sharing at any time through your account settings.
Aggregated Data: We may share aggregated, anonymized data that cannot identify you personally with partners for research, marketing analysis, or business intelligence purposes. For example, we might share that 87% of customers noticed bust minimization or that our average rating is 4.6 stars from 12,493 reviews.
Cookie Usage
Lilyettestore.com uses cookies and similar tracking technologies to enhance your browsing experience and collect information about website usage.
What Are Cookies: Cookies are small text files placed on your device by websites you visit. They help websites remember your preferences, recognize you on return visits, and provide a personalized experience.
Types of Cookies We Use: We use essential cookies necessary for website functionality (shopping cart, secure checkout), performance cookies that help us understand how visitors use our site, functionality cookies that remember your preferences and settings, and targeting cookies that deliver relevant advertisements based on your interests.
Third-Party Cookies: Our website may include cookies from third parties such as Google Analytics (for website statistics), payment processors (for secure transactions), social media platforms (for sharing features), and advertising networks (for targeted marketing).
Managing Cookies: You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or delete existing cookies. However, disabling cookies may limit your ability to use certain features of Lilyettestore.com, such as maintaining items in your shopping cart or saving your size preferences.
Do Not Track Signals: Some browsers include “Do Not Track” features. Currently, there is no industry standard for responding to Do Not Track signals, so our website does not respond to such signals at this time.
External Links
Lilyettestore.com may contain links to external websites, including our “Where to Buy” retail partners like Amazon, Macy’s, and HerRoom, as well as our “Check Price On Amazon” product listings. This Privacy Policy applies only to Lilyettestore.com. When you click on external links, you leave our website and are subject to the privacy policies of those third-party sites.
We are not responsible for the privacy practices, content, or security of external websites. We encourage you to review the privacy policies of any third-party sites you visit. The inclusion of any link does not imply our endorsement of the external site or its privacy practices.
When you purchase Lilyette products through third-party retailers, those transactions are governed by the retailer’s privacy policy and terms of service, not ours. Reviews and ratings displayed on our website that are aggregated from Amazon, Macy’s, HerRoom, and other sources are subject to those platforms’ data collection practices.
Security Measures
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
Data Encryption: We use Secure Socket Layer (SSL) encryption technology to protect sensitive information transmitted online, including payment card details and personal identification information. Our checkout process employs industry-standard encryption to ensure secure transactions.
Access Controls: We restrict access to personal information to employees, contractors, and service providers who need to know that information to operate, develop, or improve our services. All personnel with access to personal data are bound by confidentiality obligations.
Physical Security: Personal information stored at our facilities (Hanes Consumer Services, P.O. Box 283, Rural Hall, NC 27045-0283) is protected by physical security measures including restricted access areas and secure document storage.
Regular Security Assessments: We regularly review and update our security practices to address emerging threats and maintain compliance with industry standards and applicable regulations.
Payment Security: We do not store complete payment card information on our servers. Payment processing is handled by PCI-compliant third-party payment processors who specialize in secure transaction handling.
Limitations: While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk.
User Rights and Choices
You have certain rights and choices regarding your personal information.
Access and Correction: You may access, review, and update your personal information by logging into your account on Lilyettestore.com. If you need assistance accessing or correcting your information, contact us at support@lilyettestore.com or 1-800-545-9388.
Account Deletion: You may request deletion of your account and associated personal information by contacting customer service. Please note that we may retain certain information as required by law or for legitimate business purposes, such as processing returns or maintaining transaction records.
Marketing Opt-Out: You can unsubscribe from promotional emails by clicking the unsubscribe link in any marketing email or by updating your communication preferences in your account settings. Even if you opt out of marketing communications, we may still send transactional emails related to your orders and account.
Cookie Management: You can manage cookie preferences through your browser settings as described in the Cookie Usage section above.
Data Portability: Upon request, we can provide you with a copy of your personal information in a structured, commonly used, and machine-readable format where technically feasible.
Protection of Minors
Lilyettestore.com is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@lilyettestore.com, and we will take steps to remove that information from our systems.
CCPA Compliance
For California residents, the California Consumer Privacy Act (CCPA) provides specific rights regarding personal information.
Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, the business purpose for collection, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions under California law.
Right to Opt-Out: You have the right to opt out of the sale of your personal information. Lilyettestore.com does not sell personal information as defined by the CCPA.
Right to Non-Discrimination: You have the right to not receive discriminatory treatment for exercising your CCPA rights.
Exercising Your Rights: To exercise any of these rights, contact us at support@lilyettestore.com or 1-800-545-9388. We will verify your identity before processing requests and respond within 45 days as required by law.
GDPR Compliance
For individuals in the European Economic Area (EEA), the General Data Protection Regulation (GDPR) provides additional rights.
Legal Basis for Processing: We process your personal information based on consent (when you provide information voluntarily), contract performance (when processing orders), legitimate interests (for business operations and improvements), and legal obligations (for compliance with laws).
Data Subject Rights: Under GDPR, you have the right to access your data, rectify inaccurate information, erase your data, restrict processing, object to processing, and data portability. You also have the right to withdraw consent and lodge complaints with supervisory authorities.
International Data Transfers: If we transfer personal data from the EEA to countries outside the EEA, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.
Data Protection Officer: For GDPR-related inquiries, contact our data protection representative at support@lilyettestore.com with “GDPR Request” in the subject line.
How Long We Keep Your Information
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
Active Accounts: Information associated with active customer accounts is retained as long as the account remains active and for a reasonable period thereafter to facilitate reorders and customer service.
Transaction Records: Purchase history and transaction records are retained for accounting, tax, and legal compliance purposes, typically for seven years after the transaction date.
Marketing Data: Contact information for marketing purposes is retained until you unsubscribe or request deletion, after which we suppress your information from marketing lists.
Automatically Collected Data: Website usage logs and analytics data are typically retained for 12-24 months for performance analysis and then aggregated or deleted.
When personal information is no longer needed, we securely delete or anonymize it using industry-standard methods.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will post the updated policy on this page with a new “Effective Date” at the top.
For significant changes that materially affect your rights, we will provide additional notice through email notification to the address associated with your account or a prominent notice on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Your continued use of Lilyettestore.com after the effective date of any Privacy Policy changes constitutes your acceptance of the revised policy.
Privacy Questions
If you have questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:
Email: support@lilyettestore.com
Phone: 1-800-545-9388
Mail: Hanes Consumer Services, P.O. Box 283, Rural Hall, NC 27045-0283